Food multinationals launch health drive

Posted by Nicole Eckersley on 16th June 2011

nestle280.jpgThe Consumer Goods Forum has unveiled a new set of industry-wide resolutions designed to promote health and wellness.

On the first day of its annual global summit in Barcelona today (15 June), the Forum committed to improving access to healthier products, providing “transparent, fact-based” information to allow consumers to make informed dietary decisions and promoting educational programmes that raise awareness of healthy lifestyles.

The collaborative work to promote these resolutions will be carried out by a working group led by Nestlé CEO Paul Bulcke and Ahold CEO Dick Boer. Other companies represented will include Aeon, Carrefour, Delhaize, General Mills, Grupo Bimbo, Kellogg, Kraft, Metro, Pepsico, Tesco, Unilever and Wal-Mart.

The next steps for the working group will be to define implementation plans and measurements, the global trade and industry body said.

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