New moves by ACCC against Sensaslim for alleged misleading claims

Posted by AFN Staff Writers on 29th July 2011

The Australian Consumer and Competition Commission (ACCC) has announced it is continuing its proceedings against diet spray company Sensaslim Australia Pty Ltd.

The ACCC has alleged that the diet spray company and several of its officers engaged in misleading and deceptive conduct and made false representations in promoting their weight loss product ‘Sensaslim’.

The ACCC allegations include that the company falsely claimed its dietary product was subject to a large worldwide clinical trial. The ACCC alleges that no such trial was conducted. The ACCC also alleges that the company made false representations about clinical support for the product and the purported clinical trials.

Other allegations include that the company made false claims about the identity of its offices and business opportunities.

This is not the first time the ACCC has responded to complaints of alleged false or misleading health claims being made by promoters of consumer products.

In 2004, the ACCC successfully obtained a Federal Court injunction against a promoter of the ‘ThermoSlim wafer’ weight-loss product for misleading and deceptive conduct.

In another case initiated by the ACCC in June 2011, the Federal Court imposed penalties totalling $185,000 against a company for unsubstantiated claims being made about allergy treatments.

Australian law firm FoodLegal has announced its forthcoming Symposium, “Healthy Bodies of Law”, on 10 October 2011 at The Menzies Hotel Sydney.

There will be speakers from FoodLegal, the ACCC, Food Standards Australia New Zealand and TGA compliance experts, who will explain how marketers can address health and therapeutic issues in formulation and marketing.