Aussie swim champ goes nuts
Australian swimming sensation and culinary king, Eamon Sullivan, is lending his support to macadamia growers by becoming the face of Australian macadamia nuts for the second year in a row.
Macadamias are grown along the eastern seaboard of New South Wales and Queensland, from Nambucca Heads in the south through to Mackay in the north. About 60% of the Australian crop is produced in the NSW Northern Rivers district.
There are approximately 850 macadamia growers in Australia, producing around 35,500 tonnes in 2010 with an export value of around A$120-130 million per annum.
Eamon, a two-time Olympian with three medals under his belt, will be cheering on Australian macadamia farmers as they prepare for what is expected to be one of the biggest crops since 2006.
Eamon said, “I enjoy a handful of macadamias every day because they have so much going for them. They’re rich in fibre, contain plenty of protein, complex carbohydrates, healthy fatty acids, antioxidants like manganese. The crisp texture, delicate buttery flavour and versatility make Australian macadamias a fantastic cooking ingredient.”
Jolyon Burnett, CEO of the Australian Macadamia Society said, “It’s fantastic to have the support of a fine Aussie athlete like Eamon Sullivan and it’s exciting to see him backing up our growers who work hard to produce the highest quality macadamia nuts in the world.”
tell him to go and eat more rice – why do we seek out minor (very minor) personalities to sell a product – if macadamias are worth eating then explain that without a ‘swimmer’ pretending to do so! Maybe we should look at how the Americans took over the macadamia industry…………
I first thought that macadamia nuts were a Brazilian exclusive product but then I found out about Brookfarms, which grows macadamia trees with sustainable and organic methods in Australia. Their finished products like macadamia oil and nut snacks are fantastic and we import them in the US. Proud of it!