SodaStream ad banned for attack on Coke and Pepsi

Posted by AFN Staff Writers on 11th February 2013

US-based soft drink company SodaStream has challenged rival companies PepsiCo and Coca-Cola in its latest campaign, which features an advertisement banned from being aired at the Super Bowl.

The SodaStream ad features Coke and Pepsi deliveries of soft drink bursting into pieces, while a customer makes a soda with a SodaStream machine from his own home.

PepsiCo and Coca-Cola were both major sponsors of the Super Bowl, and US TV network CBS chose not to run the advertisement. Another SodaStream ad that did not make reference to its soft drink competitors was aired in its place.

SodaStream campaign creator Alex Bogusky tweeted about the incident stating that SodaStream “has the right to show competitors.”

“So I wonder why this Super Bowl spot was rejected? Pepsi half-time show?” Mr Bogusky said on his Twitter account.

Meanwhile, the SodaStream ad has since received over 5 million views on YouTube.

The SodaStream ad that was banned from the Super Bowl challenged Coke and Pepsi.