Smart phone wallet trial launched at Coles

Posted by AFN Staff Writers on 19th February 2013

Coles has launched a trial of a new Coles MasterCard Mobile Wallet that will enable a sample group of customers to pay for groceries with their credit card and earn flybuys points using their smart phone.

Similarly to technology seen overseas in the United States by Starbucks and Google, sixty Coles customers with Coles MasterCards are currently trialling the new system.

The new trial will assess the user friendliness of the technology, its capacity to increase the speed of transaction, save customers time in store and seamless integration of flybuys points before being offered to the public

Accessed by way of a downloadable smart phone app, the Coles Mobile Wallet can also be used outside Coles’ stores that offer the MasterCard “Paypass” system, as it uses the same technology.

Coles General Manager of Financial Services, Richard Wormald said that Coles was “embracing” new technology to make the shopping experience more “convenient and rewarding” for Coles’ customers.

Coles MasterCard Mobile Wallet trial is in partnership with GE Capital, MasterCard, Vodafone and Gemalto.

Coles is the first Australian supermarket to a trial a smart phone payment system.