Australian Product of the Year winner, based on Nielsen research

Posted by AFN Staff Writers on 25th February 2013

More than 11,600 Australian household shoppers have been surveyed on their choice of Australian products in the food industry to decide on the “Product of the Year” for 2013 across various categories.

Helga’s Sandwich Thins took out the bakery category for its new alternative to bread, while the Queen Chocolate Mill was awarded for innovative grated chocolate.

“With an increasingly competitive market, manufacturers have significantly upped their game as they battle to capture consumer’s imaginations. They are striving to get the best, eye-catching products into the market, which is great news for shoppers,” Sarah Connelly, director of the world’s largest consumer-voted product award, Product of the Year Awards, said.

“Consumers are attracted to creativity that is relevant to their needs and the results reveal they are not averse to paying a little extra for this. The foodie trend is also evident in this year’s winners, showing that people are still more than willing to indulge themselves,” Ms Connelly added.

Ms Connelly said that gourmet food lovers were “suitably impressed” by healthier versions of favourite items such as Macro Gourmet Dips, which are now also gluten and dairy-free or the Birch & Waite Stir Fry Sauces range, a preservative-free, chilled blend of premium ingredients that offer a perfect complement to stir-fries.

In the sweets category Streets New Blue Ribbon 3 in 1 range took a “Product of the Year” award for combining three ice-cream flavours into one tub – a case of a reinvention of the old now being considered innovation.

Product of the Year is Australia’s largest independent consumer survey of new products designed to reward innovation in products across a range of categories. The ultimate purpose is to provide shoppers with a symbol that guides them to the best products in category.


Product of the Year Category Winners 2013 Category :   Winning Product:
SPECIALTY BISCUITS Belvita Breakfast Biscuits
BEVERAGES Berri – Be By Berri
BODY LOTION Vaseline – Aloe Fresh SPF Hydrating Lotion
CHOCOLATE CONFECTIONARY Cadbury – Dairy Milk Marvellous Creations
COOKING & BAKING Queen – Chocolate Mill
DENTAL CARE Sensodyne – Repair & Protect Toothpaste
DENTAL HYGIENE Philips Sonicare – AirFloss
DIPS & DRESSING Macro Wholefoods Market – Free From Dairy Dips
DISHWASHING Finish – Quantum 20s
FRESH BAKERY Helga’s – Sandwich Thins
FROZEN DESSERTS Streets – Blue Ribbon 3in1
GENERAL GROCERY Safcol – Responsibly Fished Tuna
GENERAL HOUSEHOLD Mortein – Automatic Indoor Control System Odourless
HAIR CARE Schwarzkopf Extra Care – Daily Oil Elixir
HAIR COLOUR Schwarzkopf Permanent Colour – Shake It Up Colour Foam
HAIR STYLING Schwarzkopf Extra Care – Instant Volume Powder
HOUSEHOLD CLEANING Vanish Preen – PowerPowder
KIDS SNACKS SPC – Fruit Crush-ups
LAUNDRY Vanish Napisan – PowerShots Gel Caps
MALE GROOMING BIC – Hybrid 4 Advance
MALE SKINCARE Nivea for Men – Q10 Skin Energy Face Wash
MILK & DAIRY Kraft – Cheese Blends
PET CARE VIP Petfoods – Fussy Cat Grain Free+
PREPARED MEALS Woolworths – Ready To… Range
SAUCE & CONDIMENTS Birch & Waite – Stir Fry Sauce Range
SAVOURY SNACKS ALDI Blackstone – Tortilla Corn Chips
SEXUAL HEALTH Durex – Play Perfect Glide Lubricant
SKINCARE Garnier – Dark Spot Corrector
SMALL APPLIANCE Breville – Fast Slow Cooker (BPR200)
SMALL GOODS & MEATS Berg – Ham Value Pack (4x100g)
SOUPS Continental – Cup-a-Soup Sensations
SWEET SNACKS Macro Wholefoods Market – Gluten Free Cookie Bars