Margarine sales drop slightly, but brands remain popular
Fewer Australians are buying margarine than they were five years ago, but the two most popular brands, Flora and Meadow Lea, have remained favourites, according to new findings from market research organisation Roy Morgan Research.
In 2012, 39 per cent of Australians aged 14 or over bought margarine in an average four-week period, down from 42 per cent in 2008. But margarine is still the most popular table spread, according to the research, ahead of butter.
Flora remained the most popular brand, with 12 per cent of Australians buying the brand in an average four-week period – the same as in 2008. Meadow Lea also retained its 2008 levels, with 8 per cent of Australians opting for the brand in 2012.
Supermarket brands were the third most popular margarine, having grown in popularity from 5 per cent in 2008 to 7 per cent in 2012. Vegan-friendly brand Nuttelex ranked fifth across the country in 2012, up from sixth position in 2008.
“Over the last five years there has been a small decline in the proportion of Australians purchasing margarine in an average four-week period,” said Norman Morris, Industry Communications Director for Roy Morgan Research.
“It is still the top category of table spread (ahead of butter, bought by 33 per cent of Australians in an average four-week period in the year to 2012, up from 32 per cent in 2008), and most of the popular brands have maintained their market share,” Mr Morris said.
Margarine preferences by State
Flora was the most popular margarine brand in each State in 2012, with Meadow Lea following in every State except Queensland.
In Queensland, supermarket brand margarine was the second most popular, with 9 per cent of Queenslanders having bought it in an average four-week period, in contrast to only 7 per cent of shoppers nation-wide.
Olive Grove brand margarine was the fourth most popular brand in most States, except in Western Australia, where it was the third most popular, beating the supermarket brands.
“It’s interesting to note the differences in brand preference between the States, with a higher percentage of Queenslanders buying supermarket brands than other states, and Darwin/Alice Springs residents more likely to purchase Nuttelex,” Mr Morris said.
“Manufacturers need to understand not just the State differences but also the detailed profiles of their customers and competitors if they are to maintain their market share in the future,” he added.
The number of Australian children who outgrow egg allergy has contributed to a drop in food allergie...
The revised Horticulture Code of Conduct has come into effect on 1 April 2017.
Woolworths is continuing to turn itself around, with supermarket food sales helping out.
THE winners have been announced in an annual healthy food awards event, aiming to cut through the la...
Growers in one of Australia’s largest winter crop regions have experienced more than $100 million wo...
Sainsbury’s and Asda, the UK’s second and third largest supermarket chains, are currently in the mid...
Collins Food has acquired 28 Australian KFC stores from Yum! Brands.
Murray Goulburn has sold its Edith Creek facility to the Australian arm of Thai milk processor, Dutc...