Lion introduces home dispenser for draught beer
Food and beverage company Lion has launched a new product called ‘Tap King’, designed to deliver draught beer for consumers at home.
While most Australians enjoy heading out to the pub or club with friends, Lion said its research showed that 69 per cent of drinking occasions in 2011 now take place within the home. It developed the Tap King draught beer dispenser so that beer lovers could “pour their favourite beers in the comfort of their own home and unwind with fresh draught beer straight from a glass”.
According to Lion, Tap King’s main target market is men over the age of 30 who “appreciate the taste of draught beer” but are more likely to spend their downtime at home.
How it works
Lion said the product was “designed with convenience in mind”, is easy to assemble and will fit comfortably within a standard-sized fridge.
The Tap King dispenser can be removed and washed as needed. It works together with 3.2L recyclable bottles that Lion said are also designed for easy storage in most fridges. Lion said each bottle will last 21 days after opening.
“The launch of Tap King is a hugely exciting milestone for beer,” said Matt Tapper, Marketing Director at Lion. “It offers more choice for people enjoying our beers at home and supports our commitment to developing and promoting better quality beer experiences for all beer drinkers,” he said.
Developed in partnership with Visy
Lion said the product was developed in partnership with Australian packaging and paper company Visy, and is the product of a two-year development process.
Six Lion beers, including XXXX Gold, Hahn SuperDry, James Squire Golden Ale, James Boag’s Premium, Tooheys New and Tooheys Extra Dry, will initially be available in the 3.2L bottles for the Tap King device. The product will be available from July 2013 at major liquor retailers nationally for RRP $32.00 for the dispenser unit, and between RRP $33 and $48 per 3.2L bottle twin pack.
Researchers from University of Pacific in San Francisco in the United States, in collaboration with...
KNOW what foods are also good for our mental health and can decrease our risk of depression and anxi...
Murray Goulburn has launched a high protein yoghurt under its Danone brand.
A $35 million study has commenced by CSIRO on the possibility to irrigate agriculture in the Roper ...
New Zealand’s Mother Earth is now selling a new range of natural peanut butters in Coles and Woolwor...
LION'S Mane, reishi, chaga and cordyceps may soon be the new names to know when attending your local...
Pump Water will continue its partnership with the AFL signing on as the official water of the league...
Nutella is updating its 3kg tub packaging with users having difficulties with the original design.