Flowerdale launches new range of ‘microgreens’ at Coles supermarkets

Posted by AFN Staff Writers on 2nd October 2013

Specialty food producers Flowerdale Farm have launched a retail ‘microgreen’ range in premium Coles supermarkets in Victoria.

Once the domain of exclusive restaurants, microgreens are intensely flavoured miniature versions of herbs and vegetables. Microgreens are harvested from a variety of crops during the early vegetative stage, when the very first adult leaf appears, just after the cotyledon stage.

“They offer a fresh alternative to traditional approaches to flavouring with herbs and a stylish alternative to traditional salad forms,” Flowerdale Farm said.

Flowerdale Farm said microgreens can be used to enhance both the flavour and “aesthetic” of a dish.

Three varieties of Flowerdale Farm Microgreens are currently available through premium Victorian Coles supermarkets: Coriander, Red Radish and Chives. Flowerdale Farm said it hopes to scale up to national distribution following the trial in Victorian supermarkets.

Flowerdale Farm is an Australian-owned family business with a focus on providing specialty produce. It currently supplies over 150 different varieties of Shoots, Microgreens, Sprouts, Petite Vegetables, Edible Flowers, Salad Greens and Herbs to chefs, independent green grocers and specialty grocers.

The Company has also recently introduced its retail range of Microgreens, Edible Flowers, Petite Vegetables and Sprouts to department store David Jones’ Foodhall.

Flowerdale Farm have launched Microgreens at Coles supermarkets