Bulla relaunches Homer Hudson brand in Australia

Posted by AFN Staff Writers on 6th May 2015
Bulla relaunches Homer Hudson brand in Australia
Bulla relaunches Homer Hudson brand in Australia

Australian dairy company Bulla Dairy Foods has brought the premium Homer Hudson ice cream brand back to Australia, relaunching the range nationally.

Homer Hudson was first launched by Unilever in the 1980s, but was discontinued in 2009. It has been relaunched in Australia by Bulla in partnership with two leading Sydney-based advertising creative agencies, The Monkey’s and Maud. Homer Hudson ice cream uses dense ice cream and unconventional flavour and ingredient inclusions.

“We are thrilled to be a part of The Monkeys’ and Maud’s foray into the FMCG industry,” said Nick Hickford, Bulla Dairy Foods, General Manager – Sales, Marketing and Innovation. “As a market leader with decades of experience and the use of ‘real’ ingredients, Homer Hudson couldn’t be in better hands,” he said.

The relaunch of the brand involves new flavours and redesigned packaging.

“Homer Hudson is an exciting addition to our portfolio and we look forward to continuing to collaborate with the team locally,” Mr Hickford said.

Bulla Dairy Foods is one of Australia’s oldest family owned and operated dairy companies, and has been manufacturing premium dairy products in Australia for more than 100 years.

The range includes the following flavours:

  • Prom Queen Dream (vanilla)
  • Gold Cadi Crunch (vanilla with choc toffee crunch)
  • Choc and Awe (choc fragments spread across dark chocolate ice cream)

An additional flavour, Mo’ Dough (vanilla with three different kinds of cookie dough) will be launched soon.

Homer Hudson ice cream is available in 800 Woolworths supermarkets nationally and selected specialty retailers for RRP $10.99.