Pepsi Co joins a growing crew on P&O Cruises

Posted by AFN Staff Writers on 8th August 2016

Cruising is the fastest growing Australian and New Zealand tourism sector, presenting multiple opportunities for food and beverage producers.

Pepsi Co Australia and New Zealand is the latest company taking advantage of the growing industry, forming a partnership with P&O Cruise Ships.

Pepsi Co Australia and New Zealand owns a variety of soft drink and snack brands including Pepsi, Smiths Chips, Doritos and Quaker Oats.

Pepsi and Pepsi Max beverages will now be available on P&O Cruise Ships leaving Australia or New Zealand ports. Holiday makers will be able to purchase the drinks from the ships restaurants, eateries, bars and night clubs.

Pepsi Co said the Australia and New Zealand region is the fastest growing cruise market in the world.

“We are very excited about this new partnership with P&O and the opportunities for growth,” Brad Van Dijk, Senior Director for Pepsi Co Franchise Beverages said.

P&O Cruises leaving Australia and New Zealand generate over one million passenger trips annually.