Fuze Tea targets female demographic

Posted by AFN Staff Writers on 18th January 2017

Coca-Cola South Pacific has announced a new summer marketing campaign for its Fuze Tea beverage.

Fuze Tea is an ice tea drink which was first launched in Australia in 2016 and targets females aged 30 – 49 years old. Coca-Cola South Pacific says the new campaign will accelerate consumer trial of the drink and “build on the already strong results achieved since launching last year”.

The new campaign will push the idea that Fuze Tea’s unique fusion flavours can enhance social moments involving food. Billboard, food court advertisements and free samples will be used in the campaign.

The beverage will also sponsor a variety of television programs aired on Channel 7, Channel 9, Channel 10, SBS Food and Lifestyle Food.

Brand Manager of Fuze Tea, Emma Harper, said the campaign is about further building brand awareness.

“Aussies have fallen in love with the exotic and unexpected flavour combinations of Fuze Tea and we hope many continue to enjoy the various fusions while celebrating social occasions with friends and family this summer,” she said.

Fuze Tea is sold in 350mL, 465mL and 1.25L bottles at grocery, petrol and convenience stores. A low kilojoule option is sold through McDonalds and Hungry Jacks.

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