Yowies set for Australian launch
Yowie chocolates are expected to be available to buy in Australia and New Zealand later this month (February 2017).
They were once Cadbury-produced chocolates that were one of Australia’s most popular confectionery staples in the late 90s and early 2000s.
Despite their popularity, Yowies were discontinued in 2005 after a rights despite occurred between Cadbury and the original creators, authors Bryce Courtenay and Geoff Pike.
Courtenay died in November 2012 and English-born Pike is a natural Australian novelist and cartoonist who now lives in England.
By 2014, the were on the comeback, launching into the US after a Perth-based company called the Yowie Group acquired the rights to the chocolates.
It was however not until this week that the Yowie Group confirmed Yowies would once again be available for purchase in Australia.
The Yowie Group said the Australian re-launch represented a significant milestone for the company.
“Australia was a logical choice to begin our expansion outside of the US because of strong residual brand awareness and affinity for the product,” said Bert Alfonso, Global Chief Executive Officer of the Yowie Group.
Yowies will be distributed in Australia and New Zeland through NSW-based Universal Candy, which distributes other brands of lollies including Trolli, Zappo, Wicked Fizz, WarHeads and Push Pops.
The Yowie Group says it plans to start selling Yowies in other countries by the end of its 2017 financial year.
Related articles
- Unilever Magnum launches into confectionery andchocolate
- New lactose-freechocolate range available at Coles
- Australia’s favouritechocolate bars
Solero ice lollies will be sold without wrappers during a trial aimed at helping cut down on single...
Kaufland is expected to set up its first Australian store in Adelaide, purchasing property on the ou...
MANUFACTURERS are losing more than $50 million in potential sales by not listing protein content on ...
Diageo, makers of Johnnie Walker, Smirnoff and Guinness, has today announced that it has created th...
The dairy crisis has been predicted to finally end in late 2018, resulting in a “battle” between Sap...
RESEARCHERS at The Australian National University (ANU) have made a discovery that has the potential...
Amidst the COVID-19 pandemic, the beverage industry has witnessed a significant shift in the purcha...
Visy, the privately held packaging company of the billionaire Pratt family, is understood to have p...