Yowies set for Australian launch
Yowie chocolates are expected to be available to buy in Australia and New Zealand later this month (February 2017).
They were once Cadbury-produced chocolates that were one of Australia’s most popular confectionery staples in the late 90s and early 2000s.
Despite their popularity, Yowies were discontinued in 2005 after a rights despite occurred between Cadbury and the original creators, authors Bryce Courtenay and Geoff Pike.
Courtenay died in November 2012 and English-born Pike is a natural Australian novelist and cartoonist who now lives in England.
By 2014, the were on the comeback, launching into the US after a Perth-based company called the Yowie Group acquired the rights to the chocolates.
It was however not until this week that the Yowie Group confirmed Yowies would once again be available for purchase in Australia.
The Yowie Group said the Australian re-launch represented a significant milestone for the company.
“Australia was a logical choice to begin our expansion outside of the US because of strong residual brand awareness and affinity for the product,” said Bert Alfonso, Global Chief Executive Officer of the Yowie Group.
Yowies will be distributed in Australia and New Zeland through NSW-based Universal Candy, which distributes other brands of lollies including Trolli, Zappo, Wicked Fizz, WarHeads and Push Pops.
The Yowie Group says it plans to start selling Yowies in other countries by the end of its 2017 financial year.
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