Yowies set for Australian launch
Yowie chocolates are expected to be available to buy in Australia and New Zealand later this month (February 2017).
They were once Cadbury-produced chocolates that were one of Australia’s most popular confectionery staples in the late 90s and early 2000s.
Despite their popularity, Yowies were discontinued in 2005 after a rights despite occurred between Cadbury and the original creators, authors Bryce Courtenay and Geoff Pike.
Courtenay died in November 2012 and English-born Pike is a natural Australian novelist and cartoonist who now lives in England.
By 2014, the were on the comeback, launching into the US after a Perth-based company called the Yowie Group acquired the rights to the chocolates.
It was however not until this week that the Yowie Group confirmed Yowies would once again be available for purchase in Australia.
The Yowie Group said the Australian re-launch represented a significant milestone for the company.
“Australia was a logical choice to begin our expansion outside of the US because of strong residual brand awareness and affinity for the product,” said Bert Alfonso, Global Chief Executive Officer of the Yowie Group.
Yowies will be distributed in Australia and New Zeland through NSW-based Universal Candy, which distributes other brands of lollies including Trolli, Zappo, Wicked Fizz, WarHeads and Push Pops.
The Yowie Group says it plans to start selling Yowies in other countries by the end of its 2017 financial year.
Related articles
- Unilever Magnum launches into confectionery andchocolate
- New lactose-freechocolate range available at Coles
- Australia’s favouritechocolate bars
Malaysian stevia sweetener producer, PureCircle, says its revenue for the 2017 financial year will b...
McCain is now selling a new frozen meal range in Australian supermarkets, Healthy Choice Protein Plu...
Maggie Beer’s grocery food brand has suffered a $250, 000 loss for the first half of the 2018 financ...
Australia’s largest poultry company, Ingham’s, intends to float on the Australian Securities Exchang...
Australia’s largest fully integrated producer of dried vine fruits, Murray River Organics, is expect...
A “short, sharp review” of live exports of sheep during the Middle Eastern summer will occur after v...
International fish feed supplier, the BioMar Group, has announced it is opening a green field feed f...
Bega has decided to ditch Vegemite’s creative agency JWT after 74 years of the agency working with t...