Pepsi Max Vanilla launches in Australia

Posted by AFN Staff Writers on 22nd February 2017

Pepsi Max Vanilla is now available in Australia.

The sugar-free version of Pepsi can now be purchased with a hint of vanilla, joining Pepsi Max Lime as another Pepsi Max flavour variation.

Brad Van Dijk, PepsiCo Senior Director ANZ Beverages, said Pepsi Max Vanilla will challenge traditional perceptions of vanilla.

“Vanilla is one of the world’s most loved and commonly used flavours, and so we’ve ingeniously “maxed” this, bringing consumers a new burst of smooth vanilla flavour, which is anything but boring,” Dijk said.

“Pepsi Max Vanilla represents our ambition to deliver flavour experiences without sugar to the cola category and we’re confident that our version of vanilla will be a huge hit with Australian consumers,” he said.

The launch of Pepsi Max Vanilla will be supported through extensive marketing campaigns playing out across television commercials, digital, out-of-home, in-store, social and consumer activations.

Pepsi Max Vanilla can be purchased now from independent and major retailers Australia wide.


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