Four’N Twenty wants to save Aussie slang
Words and phrases like ‘grouse’ and ‘you beauty!’ might not be used by Australians as much as they once were, but Four’N Twenty wants to bring them back.
The new Four’N Twenty ‘Save our Slang’ marketing campaign will see the iconic pie brand ask the public to submit their favourite Australian expressions, with the top 70 to feature on packaging.
Four’N Twenty’s Marketing Manager, Mario Matchado, says he expects words like “bloke”, “straya” and “bogan” to all feature on pie wrappers from mid-May 2017.
“It’s time to honour our rich and varied vocabulary of slang expressions,” he said.
The campaign will include social media promotion featuring former-AFL player, Jonathan Brown, who said he is looking forward to seeing the campaign come to life.
“I’m really proud to be part of the upcoming Save our Slang campaign and to be a Four’N Twenty brand ambassador,” he said.
Four’N Twenty is owned by Patties Foods which also owns other supermarket food brands including Herbert Adams, Chef’s Pride and Nanna’s.
- Four’N Twentyspices things up
- Latest news on Patties’Four’N Twenty Pies
- Four’N Twentylaunches new convenience snack, bite-sized pie
A new table top sweetener is set to soon appear on supermarket shelves in Australia and New Zealand....
Dan Murphy’s has announced a unique marketing move for March; selling admission to an inner Sydney h...
A complaint over an Aldi Facebook post featuring a picture of Kath & Kim drinking wine and smoking h...
Australian retailers are “completely unprepared for Amazon’s arrival” says marketing agency Datasauc...
Food Standards Australia New Zealand (FSANZ) has released the third edition of Safe Food Australia.
FOOD and drink makers using sugar face a new age of compliance as a Senate inquiry into Australia’s ...
“Online is the fastest growing channel in Australian retail and with our combined credentials, we’ll...
Australian fruit producer Montague will be supplying Coles with Smitten apples for a second season.