Four’N Twenty wants to save Aussie slang
Words and phrases like ‘grouse’ and ‘you beauty!’ might not be used by Australians as much as they once were, but Four’N Twenty wants to bring them back.
The new Four’N Twenty ‘Save our Slang’ marketing campaign will see the iconic pie brand ask the public to submit their favourite Australian expressions, with the top 70 to feature on packaging.
Four’N Twenty’s Marketing Manager, Mario Matchado, says he expects words like “bloke”, “straya” and “bogan” to all feature on pie wrappers from mid-May 2017.
“It’s time to honour our rich and varied vocabulary of slang expressions,” he said.
The campaign will include social media promotion featuring former-AFL player, Jonathan Brown, who said he is looking forward to seeing the campaign come to life.
“I’m really proud to be part of the upcoming Save our Slang campaign and to be a Four’N Twenty brand ambassador,” he said.
Four’N Twenty is owned by Patties Foods which also owns other supermarket food brands including Herbert Adams, Chef’s Pride and Nanna’s.
- Four’N Twentyspices things up
- Latest news on Patties’Four’N Twenty Pies
- Four’N Twentylaunches new convenience snack, bite-sized pie
Gelatissimo has combined two health food trends into one new gelato flavour.
Gelatissimo and Byron Bay Cookie Company have collaborated to create a new gelato flavour.
What a fascinating time to be an observer of Fast Moving Consumer Goods retailing.
Coca-Cola Amatil, CCA, will be closing its South Australian manufacturing facilities and will be inv...
Woolworths’ decision to decrease the amount of Coca-Cola Amatil’s Mount Franklin water it stocks sig...
Baskin-Robbins Australia has appointed a new General Manager.
There’s no better comfort food than a warming SPC Baked Bean or Spaghetti jaffle and this winter, S...
KROGER is progressing its driverless grocery delivery pilot by moving this week to remove humans fro...