UK’s Fever-Tree enters Australian supermarkets

Premium UK beverage brand, Fever-Tree, is now selling its mixers through Woolworths supermarkets.
Fever-Tree was established in 2005 by Charles Rolls and Tim Warrillow. Prior to launching the brand, Rolls spent years running Plymouth Gin and Warrillow worked in luxury food marketing.
The pair were inspired to start Fever-Tree after discovering many tonics contained sodium benzoate, artificial sweeteners and similar substances.
Fever-Tree is already sold in 50 other countries including the United States. Its Ginger Ale, Ginger Beer, Naturally Light Tonic and Indian Tonic will be stocked in 200 Woolworths stores across Australia.
Andy Grant, Fever-Tree Asia Pacific brand Director, said expanding into the Australian grocery sector is a huge step for Fever-Tree.
“We are always delighted to offer our customers more location options to buy their favourite mixers and know supermarkets will be a key component to growing accessibility of brand to loyal and new customers,” he said.
The recommended retail price is AUD $7.99 per mixer.
Related articles
- Decline in soft drinkshalted in Australia as younger market grows
- Coke reigns supreme as Australia’s favourite soft drink
- Sugar being eliminated in Domino’s ‘Next Gen’ beverage move
All around the world, people use snacks to cope with stress and, with the Covid-19 situation ongoin...
The Retail Food Group has rejected allegations that it is not supporting its franchise partners.
Able Foods, Australian profit for purpose start-up Co-founded by Dylan Alcott, launches ready-made ...
In time for Mother’s Day, CADBURY Roses has collaborated with renowned local illustrator, Sarah Han...
Supermarkets in Vietnam have adopted an initiative from Thailand that makes use of banana leaves in...
Allen’s Lollies is now producing a special version of its Fantale lolly for Qantas.
A brand concept that seeks to unite Indigenous cattle producers to grow and market their own meat un...
Independent grocery wholesaler Metcash is feeling the effects of Aldi’s expansion into South Austral...