UK’s Fever-Tree enters Australian supermarkets

Posted by Andrea Hogan on 24th July 2017

Premium UK beverage brand, Fever-Tree, is now selling its mixers through Woolworths supermarkets.

Fever-Tree was established in 2005 by Charles Rolls and Tim Warrillow. Prior to launching the brand, Rolls spent years running Plymouth Gin and Warrillow worked in luxury food marketing.

The pair were inspired to start Fever-Tree after discovering many tonics contained sodium benzoate, artificial sweeteners and similar substances.

Fever-Tree is already sold in 50 other countries including the United States. Its Ginger Ale, Ginger Beer, Naturally Light Tonic and Indian Tonic will be stocked in 200 Woolworths stores across Australia.

Andy Grant, Fever-Tree Asia Pacific brand Director, said expanding into the Australian grocery sector is a huge step for Fever-Tree.

“We are always delighted to offer our customers more location options to buy their favourite mixers and know supermarkets will be a key component to growing accessibility of brand to loyal and new customers,” he said.

The recommended retail price is AUD $7.99 per mixer.

 

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