Beerenberg Farm to take on the US
Iconic South Australian sauce and jam producer, Beerenberg Farm, is trying its hand at breaking into the United States.
Beerenberg has struck a distribution arrangement with the US’ largest food distributor, United National Foods Inc, and will start selling its sauces in California by September 2017.
Sally Paech, Marketing Director of Beerenberg Farm, said they will begin their US expansion with their slow cooker sauces which are popular sellers in Australia.
“The local experience told us that while we all live busy lives, we still want to feel engaged in the cooking process, we still want to serve our families and friends healthy and hearty dishes free of additives and preservatives,” Paech said explaining the popularity of their slow cooking sauces.
“The phenomenal uptake to the sauces – made from natural and local ingredients and used in recipes perfected on the family farm over generations –prompted us to look further afield…and we’re confident the six sauces will be as big a taste sensation among our American friends as they are here at home.”
Beerenberg Farm’s historic foundations
Beerenberg Farm is owned by the Paech family who moved from Prussia to the Adelaide Hills in 1839 and have been farming the same piece of land ever since.
Six-generations later the Paech family produces a wide range of jams, sauces and condiments which they sell through Australian supermarkets including Coles and Woolworths.
The Beerenberg Farm was one of the first to allow the public to come and pick their own fruit and visit the farm as a tourist attraction. Beerenberg Farm is also a pioneer in providing mini-servings of jams and spreads as a Qantas airline supplier.
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The revised Horticulture Code of Conduct has come into effect on 1 April 2017.
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