Top 10 food predictions for 2018: Packaged Facts

Posted by Andrea Hogan on 20th November 2017

United States research firm Packaged Facts have released a list of 10 food trends to watch in 2018.

Packaged Fact’s top 10 food trend predictions for 2018 are as follows:


  1. Hawaiian food – Packaged Facts says Hawaiian food will become popular in 2018 with spam being added to sushi and loco moco (an open hamburger on rice) taking off.
  2. Colour – Natural colours will continue be popular in 2018 including beetroot purple and purple cauliflower.
  3. Pepper – Pepper will be called out as a flavouring in food and will feature in artisanal foods, including desserts.
  4. French revival – Following on from the popularity of macaroons and brioche buns, traditional French food is predicted to make a comeback, along with an emphasis on tradition and technique when it comes to artisanal foods.
  5. Figs – Fig are expected to feature in 2018, with the fruit to feature more in casual dinning, not just up-scale restaurants.
  6. Meatballs – Meatballs will be popular, but not all will need to contain meat, and plenty of innovative meals using meatballs will be created.
  7. Pistachios – Pistachios will be viewed as “re-glamourised and nutritious” in 2018. There will be product innovation using pistachios.
  8. Vegetarian ‘meat’ – Meat imitation products that are suitable for vegans and vegetarians will be popular.
  9. Sweet Potato – Sweet potato will continue to be a popular food in 2017 with more innovation other than the already popular sweet potato fries.
  10. Vegan and NonGMO – Foods claiming to be non-GMO or vegan will strike a chord with consumers wanting to “eat clean” in 2018. Even if the consumer is not vegan, vegan foods will be popular, the same way gluten-free foods are with those who are not coeliac.

Other organisations who have already published their food trend predictions for 2018 include Whole Foods and Mintel.


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