Ferrero recommits to Fairtrade program
Ferrero will continue its partnership with Fairtrade committing to purchasing 40, 000 metric tons of its certified coca between 2016 and 2019.
The decision is part of Ferro’s commitment to using 100 per cent certified sustainable cocoa by 2020.
Ferrero and Fairtrade first began working together in 2014. As of 2016, Ferrero has sourced 8, 800 metric tons of Fairtrade cocoa.
Fairtrade Australia and New Zealand Chief Executive Officer, Molly Harriss Olson, said long-term partnerships with companies like Ferrero provides stability for cocoa farmers.
“The cocoa producers of Côte d’Ivoire know that Fairtrade and Ferrero have an ongoing commitment to their communities, and the changes those communities have been able to make already prove that Fairtrade can help farmers go from surviving to thriving,” Harriss Olson said.
Ferrero has decided to recommit to the Fairtrade scheme whilst its competitor Cadbury has recently changed its relationship with Fairtrade, deciding to no-longer display its logo on its packaging, instead choosing to use the logo of its own sustainability program called ‘Coca Life’.
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