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Pump to partner with AFL again in 2018 season

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Pump Water will continue its partnership with the AFL signing on as the official water of the league for its 2018 season. Pump’s 2018 partnership will include a marketing campaign called ‘Pump up your...

Mars’ Advance Dermocare dog food voluntarily recalled

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Mars Petcare Australia have voluntarily recalled its Advance Dermocare dry dog food after a series of police dogs were diagnosed with megaesophagus. Mars says it has run hundreds of tests on its Advance...

Parmalat launches “strongest iced coffee on the market”

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Dairy producer Parmalat says it is set to disrupt the Australian iced coffee market by introducing “the strongest iced coffee on the market”. The new Ice Break Bold Espresso contains three shots of...

Cold Rock partners with Chocolatier for Easter surprise

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Cold Rock Ice Cream is partnering with Chocolatier to offer customers ice cream in Easter eggs. Over the 2018 Easter period, Cold Rock will sell half Chocolatier Easter eggs filled with an ice cream flavour...

Cobs popcorn partners with Mattel in FMCG first

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Australian popcorn maker Cobs has partnered with global toy company Mattel to release new UNO cards though Cobs popcorn packs. Between 16 March – 1 April 2018, specially marked Cobs popcorn packs will...

Chris’ Dips relaunches Festivale range

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Chris’ Dips have relaunched its Festivale range after taking into consideration customer feedback. Chris’ Dips launched its Festivale dip range in 2017 with each of the four flavours in the range representing...

Would you buy shares in the ‘New Coles’?

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It is no great surprise to me that Westfarmers are spinning off the Coles supermarket business, and associated liquor and variety businesses. It also makes sense that they are keeping Officeworks and Bunnings,...

Popular NZ smoothie mixes hit Australian supermarkets

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Popular New Zealand Oob Organic smoothie mixes are now available in Australia. The ready to make frozen smoothie mixes contain both fruit and vegetables. Customers are only required to add their preferred...

Deliveroom service now at Quest Hotels

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Visitors at select Quest Hotels across Australia are now able to order Deliveroo through room-service thanks to a new partnership. Offered at 12 Quest hotels to begin with, Quest will provide a printed...

Powerade with coconut water released

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Coca-Cola South Pacific has launched a new limited-edition Powerade variety containing coconut water. The new ‘Powerade Pineapple Storm ION4+ Coconut Water’ aims to tap into the popularity of coconut...