Woolworths is replacing its ‘Cheap Cheap’ marketing campaign with a new campaign taglined ‘Always at Woolworths’.   The new campaign marks a change in direction with Woolworths driving...

Lion beverage James Boag has launched a new marketing campaign featuring an instrument that turns meteorological readings into musical symphonies.     Hoping to promote its Tasmanian heritage, James...

The European Commission (EC) on 7 October 2015 published an update on an evaluation of issues on nutrition and health claims regulations.   The evaluation considers two specific areas of the EU’s...

The Australian federal government has today started consultations on free-range egg labelling.   The process has began with a paper released by the Hon. Kelly O’Dwyer MP on behalf of Australia’s...

Ski Di’Lite yoghurt has been relaunched with 25 per cent less added sugar.   The yoghurts will continue to be low-fat and come in a variety of flavours including strawberry, smashed berry and peach...

International sandwich chain Subway is said to be preparing for a major rebrand in mid-2016.   The rebrand has not been officially confirmed by Subway but sources have indicated that its logo, uniforms...

The first “clean labelling” workshops run by FoodLegal in Sydney and Melbourne were a major success. Tickets still remain for the final Sydney and Brisbane events.   Attendees say that the workshop...

Nearly four per cent of global launches recorded by Innova Market Insights in the financial year ending the 30 June 2015 used a protein marketing claim.   The claims were either ‘high-in-protein’...

The ACA Board at the awards ceremony. Woolworths Supermarkets and its Dan Murphy’s liquor division have been recognised for their success in catalogue marketing at the Australasian Catalogue Association...

Aldi supermarkets are issuing a challenge to Australian shoppers in an advertising campaign called the ‘Supermarket Switch’. The Aldi TV campaign begins by identifying problems but the tension builds...