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Marketing success in simple meal appeal to customer cooks, pork industry findings

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Australia’s pork industry researchers, Pork CRC, and the industry body Australian Pork Limited (APL) have found Australian consumers significantly increase their purchase of pork steaks once they have...

Woolworths ‘Earn and Learn’ is back

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The Woolworths ‘Earn and Learn’ program has returned for 2015. Similar to previous years, Woolworths shoppers can earn resources for schools and education centres by spending money with the supermarket. How...

Drivers puzzled by McDonald’s appearing out of the middle of Aussie desert

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I McDonald’s may be experiencing some pressures regarding global profits but would the chain bother setting up a store in the  heart of Australia’s Simpson Desert? Apparently not, but someone has...

Advertising Standards breached by Fanta TV advert and App

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Coca-Cola’s Fanta has removed a television commercial and app after it was found to be in breach of advertising standard guidelines aimed at fighting childhood obesity. The ‘Fanta Tastes Like’ campaign...

How ice cream companies remain relevant in winter, Baskin-Robbins shows how

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How does Baskin-Robbins attract guests when winter strikes and consumers’ buying behaviour changes, craving warm and indulgent products? The aim is to make the ice cream category less of a seasonal business...

Uncle Tobys gets adverse decision over ‘superfoods’ claim

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Australian-based breakfast-maker and health bar brand Uncle Tobys has landed into trouble over an advertisement which claimed its oats were “ a naturally rich in protein superfood”. Uncle Tobys is...

Mars receives accolades for its Pedigree radio station for NZ dogs

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Mars New Zealand has received industry accolades for its launch of a radio station for dogs, K9FM. In a marketing campaign for its pet food brand, Pedigree, Mars New Zealand created the station which features...

Schweppes Australia seeks to diversify its advertising

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Schweppes Australia will be introducing changes to its advertising creative process. Reported by Mumbrella earlier this week, Schweppes wants to now use a number of external agencies to help boost advertising...

Lithuania ban on energy drink sales to under 18s comes in with broader restrictions and warnings

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Lithuania ban on energy drink sales to under 18s comes in with broader restrictions and warnings From November 2014, Lithuania has become the first Baltic State to ban the sale of energy drinks to anyone...

Red Bull to pay more than US$13 million to settle false advertising lawsuit

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Red Bull to pay more than US$13 million to settle false advertising lawsuit Global energy drink company Red Bull GmbH has agreed to pay more than US$13 million to settle a class action lawsuit in the US...