Streets has dramatically dropped the price of its individually sold Cornetto ice creams to just AUD$2.00.   The Cornetto had a previously recommended retail price of AUD$3.30.   Along with the...

Woolworths has dug itself into a hole with its recent advertisement starring fitness lifestyle guru Michelle Bridges.   Despite Woolworths being long associated with it marketing concept of the ‘Fresh...

The Australian Competition and Consumer Commission (ACCC) has proposed to re-authorise an agreement that prohibits the promotion of infant formula to the public.   The ‘Marketing in Australia of...

Absolut Vodka is taking an innovative approach to marketing its latest product, Absolut Botanik.   Utilising technology, the company is encouraging consumers to purchase either a four pack or single...

Coca-Cola South Pacific has launched a multi-channel advertising campaign for Fanta to promote Halloween in Australia.   Halloween, also known as AllHalloween or All Hallows’ Eve, is a yearly celebration...

Woolworths has announced major changes to its ‘Everyday Rewards’ loyalty program, axing the ability for shoppers to earn Qantas Frequent Flyer points.   Instead Woolworths customers will earn...

Consumer advocacy group CHOICE ha hit out against some of Australia’s biggest food companies saying the companies are misleading consumers by using self-made canteen certifications.   Street’s...

Woolworths is replacing its ‘Cheap Cheap’ marketing campaign with a new campaign taglined ‘Always at Woolworths’.   The new campaign marks a change in direction with Woolworths driving...

Lion beverage James Boag has launched a new marketing campaign featuring an instrument that turns meteorological readings into musical symphonies.     Hoping to promote its Tasmanian heritage, James...

The European Commission (EC) on 7 October 2015 published an update on an evaluation of issues on nutrition and health claims regulations.   The evaluation considers two specific areas of the EU’s...