Mondelez International, the owner of the Cadbury brand in Australia, is renewing its global strategic relationship with social media platform, Facebook. The agreement covers 52 countries including Brazil,...

Coca-Cola South Pacific has launched its Powerade 2016 Rio Olympics marketing campaign. Powerade first debuted at the 1992 Barcelona Olympics and has a 24 year cross-promotional relationship with the Olympic...

Warrnambool Cheese and Butter (WCB) is promoting its Coon cheese brand with a new, large-scale marketing campaign. The campaign will run across TV, print and digital media. It focuses on the heritage of...

Japanese farmers have taken marketing their fruit to the next level. They have discovered a way to grow rockmelons with Hello Kitty’s face on it. According to Rocket News 24, the farmers create the image...

  The man behind a campaign to promote Sumo Citrus™ has won “2015 Marketer of the Year”. Sumo Citrus™ is the commercial brand name given to the Dekopon mandarin which first originated in Japan...

A Sydney lawyer has lost his bid to register the trademark “McKosher”. Mark Glaser, of Scottish-Jewish descent, intended to use the trademark in conjunction with a restaurant.  Glaser’s application...

Kellogg’s Australia will be opening Sydney’s first cereal café for one week only this month. The Surry Hills located café will serve a variety of Kellogg’s cereal inspired menu items including:   Crunchy...

Aldi supermarkets in the UK have taken a unique approach to advertising their 2016 Easter offerings. They are parodying two popular advertisements by other well-known brands. In one advertisement, Aldi...

Complaints in relation to advertising food and beverages to children are at historic lows according to the Australian Advertising Standards Bureau.   The Bureau said complaints to the Advertising...

Evian mineral water is now being sold in a newly designed bottle.   In the first major change to its design in 30 years, Evian mineral water now comes in a slim 330ml bottle with a transparent label....