The Victorian Government yesterday announced its intention to change market practices and diminish misleading petrol price advertising involving supermarkets.   From a yet to be announced date in...

An Australian food law expert has criticised the notion that food producers are trying to manipulate the Federal Government’s Health Star Rating scheme to encourage consumers to eat unhealthy processed...

Coca-Cola and Pepsi Co. have revealed some of their respective plans for global market dominance in 2016.   Coca-Cola has kicked off 2016 with a new global marketing campaign called “Taste that...

Coca-Cola South Pacific is asking its customers to embrace the fun side of life in its latest multi-million dollar Fanta soft-drink marketing campaign.   Named ‘Be More Fanta’, Coca-Cola South...

Aldi Australia has discovered the danger in asking social media followers to ‘fill in the blank’ when a Twitter post was hijacked last Friday.   Asking followers to fill in the blank to the question...

After 26 years of appearing on many of Australia’s food labels, the Heart Foundation’s ‘Healthy Heart Tick’ logo is heading towards oblivion.   Introduced to Australians as an easy way of...

Australian ginger producer Buderim Ginger has introduced new packaging for two of its most popular products.   Both Buderim’s “Naked Ginger Uncrystallised” 200g and “Crystallised Ginger”...

Bulla Dairy Foods has launched a new advertising campaign focused on promoting its Australian heritage.   Using ‘unfakeable’ as its tagline, two television commercials explore the brands 105 year...

Woolworths, Coles and Aldi have released the first of their respective supermarket Christmas advertisements for the upcoming festive season.   Woolworths’ campaign     Woolworths’ first Christmas...

Coca-Cola South Pacific has re-launched its Appletiser range of sparkling juice with a big marketing campaign that connects Appletiser with celebrations of Christmas and the Australian holiday period.   The...