Woolworths has announced that it will be now handling all in-store promotional activities, ending its ten year relationship with external agency, Torch Media. Woolworths has announced that it will be now...

Food safety and sustainability is fast becoming the number one concern for many consumers. Recent food recalls highlight the need to test food production and increasingly consumers want to know as much...

Woolworths’ marketing leadership team has experienced another sudden change in personnel.   Woolworths’ marketing leadership team has experienced  another sudden change in personnel and a cloud...

Opportunities for food manufacturers as stressed consumers look for ‘feel-good’ products An increasing number of UK consumers are suffering from stress, sleep deprivation and a lack of energy, and...

New Zealands tightens marketing restrictions for infant formula The New Zealand government’s Commerce Commission has authorised the Infant Nutrition Council’s (INC) new Code of Practice incorporating...

A2 Milk Company approved for ASX listing and aims US market launch with new brand message New Zealand-based dairy company the A2 Milk Company has announced that its application for listing on the Australian...

Iced Tea makers look to ‘health’ marketing platform, Innova research Despite rising levels of interest in recent years, ready-to-drink (RTD) or iced teas still accounted for a relatively modest 7.5...

Australia Day holiday challenge issued by Australian Made Campaign Not-for-profit organisation the Australian Made Campaign has called on Australian consumers to “take the Australian Made challenge”...

Mondelez International announces results of Mobile Futures Australia marketing initiative Confectionery manufacturer Mondelēz International has announced the results of its brand marketing Mobile Futures...

Coca-Cola celebrates its new small can by adding a splash of colour Global beverage giant Coca-Cola has launched a limited edition range of 250ml cans of different colours to celebrate the arrival of the...