The Fame and Shame Awards announcement by the Parents Jury are a “shameless attempt to discredit the industry and the recent success it has achieved, especially in marketing food and beverage products...

Children’s health advocacy group The Parents Jury today announced the winners of four ‘Shame’ awards for “unhealthy food and drink marketing to children”, and one Parents’...

Nearly half of food and beverage category shoppers and almost 60 per cent of health/beauty and household goods category shoppers purchase their preferred brand even when a less-expensive alternative is...

More than a third of shoppers have said they are tempted to try something new by in-store promotions such as “buy one get one free” (BOGOF), new research from Britain shows. According to latest...

Coles has withdrawn a petrol price promotion at the request of the Australian Competition and Consumer Commission. The supermarket chain was to reward heavy spenders at their supermarkets with a substantial...

Shopper trust in brands and retailers is playing an increasingly important role in the purchasing process, according to new research from the UK . Shoppercentric, an independent agency specialising in...

As Kraft releases a list of names for the Australian public to choose from for their Vegemite spin-off, the media continues to lash into the food manufacturer, with many happy to hastily label iSnack 2.0...

The head of global marketing and innovation at brewer Foster’s has resigned this week to take up a new role with a different company, according to reports. Anthony Heraghty controversially joined...

Coca-Cola remains the No. 1 brand for the ninth year in a row, according to BusinessWeek and Interbrand’s annual ranking of the “Best Global Brands”. Coca-Cola has been positioned at...

In response to the increasing number of ‘green’ claims being made by advertisers, the Australian Association of National Advertisers (AANA) has published an Environmental Claims in Advertising...