Coles has continued with their aggressive discounting plan, offering a 10 per cent rollback to seniors this week. The supermarket chain last week instigated a brief petrol price battle with a 40 cents...

Aldi is launching their first Australian television advertising campaign this week as they continue to gain traction in the Australian marketplace. The German-owned discount grocer has steered clear of...

A new advertising to children initiative released today by Australia’s major quick service restaurants has been applauded by Australia’s leading organisation representing food and grocery manufacturers,...

Nielsen announced today that image-based online ad spending by Consumer Goods companies increased in the US by 57 per cent over the last two years, despite the concerns over the economic environment. “While...

Nearly 40% of Aussie mums are raising fussy eaters – a problem that’s costing time, money and extra effort in the kitchen, the Nestlé National Voice of Aussie Mums* survey has found. The survey...

The global recession has taken a toll on brand loyalty in the grocery sector, according to new research from the United States. A study by Catalina Marketing’s Pointer Media Network and the Chief...

The Australian Competition and Consumer Commission has recently released the Food Labelling Guide, which has been designed to ensure food and beverage marketers are aware of their obligations to ensure...

The Freddo Frog, one of the most iconic Australian confectionery products, is celebrating its 80th birthday with an online campaign that has ignited the debate over self-regulation of advertising less...

Pizza Hut, one of the world’s largest pizza chains, has rejected suggestions that they were contemplating a name change to “The Hut”. The company did introduce a brief name change in...

A decision last week to vote down a Senate bill to protect children from food advertising has been welcomed by Australia’s leading organisation representing food and grocery manufacturers, the Australian...