Maxibon is celebrating its 18th birthday with a new marketing campaign. Maxibon’s ‘Bonforce’ campaign centres around the story of an elite squad dedicated to enforcing ‘Maxi’ bonding among mates. The...

Peters and Arnott’s have collaborated to release a limited-edition Drumstick called ‘Sweet and Salty Cracker Ice Cream inspired by Jatz Biscuits’. Launching in January 2018, the Drumstick includes...

Peters have released two new Drumstick ice cream flavours in honour of Australian celebrities, Dame Edna and Jimmy Barnes, under the branded theme ‘Aussie Legends’. The two new flavours are: Dame...

Bulla Australia’s most popular ice cream brand, Roy Morgan Research Ice cream remains hugely popular in Australia, despite ups and downs in recent years, with Bulla the most popular brand, according...

Peters Ice Cream sold to UK-based ice cream company R&R After speculation earlier in the week, it has been confirmed that Pacific Equity Partners (PEP) has sold ice cream brand Peters Food Group Limited...

SAI Global is considering a takeover offer from Pacific Equity Partners Australian risk management and food auditor organisation SAI Global has terminated the employment of its CEO. At the same time, the...

Two food product brands, Cadbury and Weet-Bix, have ranked among the top ten Most Trusted Brands in an annual survey conducted by Reader’s Digest, and released late last week. The survey, which Reader’s...

Peters ice cream has announced the re-launch of the 1980’s KISS Thunderbolt ice-block in time for the band’s 40th anniversary tour of Australia. The cult ice-block named after KISS’ popular track...

One of Australia’s oldest but most respected dairy groups Bulla Dairy Foods has been on the recruiting march and has recently signed up two of Australia’s top dairy marketing people to help with its...

Nestlé has unveiled its latest Peters Ice Cream offering, Peters Overload. The new icecream is a “chunky, smashed up, parlour-style ice cream”, boasting more than double the quantity of inclusions,...