How a photo of consumer’s ice cream will look on social media is influencing what ice cream Australians are choosing to buy new research has found. According to ice cream retailer, Baskin-Robbins, one...

The drop has been attributed to food advertisers spending less on television and outdoor advertising. Budgets have instead been re-directed to digital advertising with spending on this type of advertising...

McDonald’s Australia is using a unique social media process in order to recruit people to work in its stores. Late last week, McDonald’s launched a feature on social media platform, Snapchat, which...

A picture speaks a thousand words but can also help sales soar for food produces, cafes and restaurants. Below are four tips to help those taking images of food, especially for those wanting to share the...

This week is National Nutrition Week (11 -17 October 2016), with the theme of “Try for 5”, where dietitians and nutrition professionals all over Australia will be encouraging people to eat more fruit...

A new study has found young Australians are more likely to engage in risky alcohol consumption if they like or follow an alcohol brand or retailer on social media. Published in the Australian and New Zealand...

Mondelez International, the owner of the Cadbury brand in Australia, is renewing its global strategic relationship with social media platform, Facebook. The agreement covers 52 countries including Brazil,...

With more than 80% of Australians owning a smartphone, there is no doubt that mobile and digital technology, as well as the never-ending rise of social media, has had a significant impact on food trends...

Following is an edited version of a presentation given to a group of owners of small businesses struggling with the challenges of building a brand on very limited budgets in competitive markets. This...

Häagen-Dazs ice cream will be sold in Australian supermarkets again after being removed 12 years ago. The American brand was first introduced to Australians by Philsbury in 1999 but it was removed five...