Nestlé to phase out the Polly Waffle

  • November 24, 2009
  • Isobel Drake

Unique Australian chocolate bar, the Polly Waffle, is to be axed by maker Nestlé.

Nestlé confirmed yesterday that production of the marshmallow-filled bar would cease after this year’s recipe reformulation failed to ignite sales.

“It’s costing more to produce than what we get back in sales,” Nestlé’s Fran Hernon said, according to the Herald Sun.

“Everybody says they love the Polly Waffle but the truth is no one buys it today. The time for it has been and gone.”

New products introduced by the food manufacturing giant have eroded sales of the Polly Waffle, Ms Hernon added.

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Reader Comments

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8 Responses to “Nestlé to phase out the Polly Waffle”

  1. mary-anne vecchiotti on November 24th, 2009 8:05 pm

    I am sad to see that nestle will stop producing the polly waffle!!! In the article published today the spokesperson said that not enough sales is the reason for
    it being discontinued, but I have always had problems finding a supplier. But when I did I would always buy one for now and one for later.
    The best thing with polly waffles is that there is just enough of everything, chocolate, waffle, and marshmallow. I have a sweet tooth but I try to not indulge too much as I get older, and a polly waffle was my treat!!!!
    Please reconsider!!
    Mary-Anne : (

  2. sue payne on November 24th, 2009 8:12 pm

    how could you remove the poly waffle i work in a store were we get different chocolates and change our stocks regualarly to give people a chance to try different items however the poly waffle is always a popular choice.
    we have been buying pepsi for years and are haveing trouble finding it have you also removed it from sale if so what are you going to replaceit with please do not say pepsi max as is it not the same and seems to cause head aches and heart burn not a nice produce

  3. Charles Sparkes - Coolana on November 26th, 2009 12:36 pm

    Maybe Nestle might change their mind as the Polly Waffle is sold out due to this decision plus I am one that didn’t know they had recently upgraded it with a new wafer. I was lucky as I got the last 2 from my store and I must admit it’s a winner as I have not bought one since I was a child at the ekka in 1966 or so.

    Come on Nestles you just need a trendy add to kick this great product into today I haven’t see any adds telling us of the great new Polly Waffle.

  4. Sean Winter on November 26th, 2009 10:11 pm

    polly waffle
    polly waffle
    mmmmm
    crunch
    ah

    I still remember that add from the 80’s

    Just do a new add campaign

  5. Sue A on November 30th, 2009 12:46 pm

    My husband loves Pollywaffle but it is alway hard to find - when we do, we buy at least 10 - locally we pay $2.19 ea. Less and less shops had them for sale so we looked for them when away, bought the last few where we could - asked some of our regular shops to stock them but they said they couldn’t get them in. So I guess the phase out happened ages ago and this is just the official announcement. My husband didn’t notice anything different about the “new” Pollywaffle.

    Bring it back please!

  6. sharon on December 1st, 2009 9:23 am

    Oh dear, does that mean there are no polly waffles left in the shops ? I am here from the UK and my australian friend specially asked for me to bring back a few polly waffles for her. I am staying in Swanbourne….any suggestions ?

  7. mark taylor on December 16th, 2009 4:15 pm

    Sounds like Nestles suffers from too much waffle. The polly waffle should be made in the snack size like many other chocolates are in multi packs.
    Give it another go!!!

  8. Flannery on December 17th, 2009 11:04 am

    No wonder nobody’s buying the new ones. They aren’t as nice.
    My Mum used to love them so much, but the last time we bought her one she couldn’t even finish it.
    I wonder why nestle felt it was necessary to change the recipe in the first place?
    In any case, pollywaffles will be surely missed.