Kraft may double Cadbury distribution in China

Posted by Nicole Eckersley on 14th September 2010

US food giant Kraft Foods is reportedly planning to double the number of Chinese cities in which Cadbury products are sold in just two years.

Lorna Davis, president and chairman of Kraft’s business in China, told Reuters yesterday (13 September) that the company would use its current distribution network in the country to build Cadbury’s presence.

The company plans, according to the report, to sell Cadbury products in around 40 Chinese cities within the next two years.

“China has been doubling every year, and the real challenge is to pick the right opportunities,” Davis told Reuters. “If I had unlimited resources and unlimited people, I would bring in everything Kraft has, but right now the focus is really on integrating Cadbury and growing our line of biscuits.”

just-food is the world’s leading portal for the global pre-packaged food and retail industries. Its daily mix of breaking news, views, analysis and research serves over 100,000 food executives each month.