Chobani hopes to bring U.S. Greek yoghurt boom to Australia

  • November 10, 2011
  • Matt Paish

chobaniOne of the U.S.’s leading Greek yoghurt brands, Chobani, has launched its flavoured Greek yogurt range in Woolworths’ stores this week throughout New South Wales.

In August 2011, Australian Food News reported Greek yogurt sales had increased in the U.S. by a staggering 2500 per cent in the last five years. The Chobani brand gained tremendous market share, growing from just 5 per cent in March 2008 to 48 per cent in March 2011.

Chobani’s launch in Australia marks the first international expansion for the brand. Chobani’s CEO and Founder Hamdi Ulukaya said, “We chose Australia as our first international market because we know that Australian consumers are passionate about food, and we hope they’ll love Chobani as much as our American fans do.

“Our goal is to grow the yoghurt category in Australia,” said Mr Ulukaya. “Our launch in NSW is the first step towards bringing Chobani to all of Australia.”

Chobani is distributed in Australia through Bead Foods, a wholly owned subsidiary of Chobani, and will be available in a variety of 170g flavours: Peach (fat free), Blueberry (fat free), Strawberry (fat free), Vanilla (fat free), Mango (98% fat free), Passion Fruit (98% fat free), and Pineapple (98% fat free).


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Reader Comments

Australian Food News reserves the right to edit or not publish comments of a potentially offensive or defamatory nature. Comments will not be published if name and email address has not been provided (name and email will be withheld if requested).

The opinions expressed below are those of Australian Food News readers and do not necessarily reflect those of Australian Food News.

6 Responses to “Chobani hopes to bring U.S. Greek yoghurt boom to Australia”

  1. Louise Cross on December 1st, 2011 6:40 pm

    Why are we importing Yoghurt from overseas when Australian dairy farmers are against the wall!!!!! I hope nobody buys this stuff, I wont.

  2. JB on January 5th, 2012 7:14 pm

    Just bought the vanilla version today and quite frankly not sure what all the fuss is about as certainly not the creamy greek style yoghurt we are used to. I say buy Australian, Tamar Valley, Jalna, Gippsland and Swan are much much nicer than this very unflavoured and bland American product.

  3. AA on January 10th, 2012 10:30 am

    Hear Hear.
    These yogurts were just handed out at North Sydney this morning.
    We need to support Australian dairy farmers and produce made in Australia.
    We have so many good yogurt producers in Australia, there is no need to import from the US, as JB rightly points out.
    Perhaps Attiki can restart producing their lovely thick greek yogurt.
    I could understand some Greek producers like Fage that make the lovely “Total” brand of thick greek yogurt exporting to OZ, the quality of Fage is very good. However, given that OZ production is so good I don’t think we need lesser quality imports from the US, regardless of our Free Trade Agreement!

  4. Brigitte on January 11th, 2012 1:10 pm

    They are going to be making it here in Australia very soon and therefore supporting the local dairy farmers. ( and creating more local jobs )
    @JB: the Vanilla one is my least favourite one. You should try the Blueberry or peach one, they are much nicer. ( in my humble opinion )

  5. Liz on January 16th, 2012 3:38 pm

    My understanding is that Chobani is eager to introduce their product to the Australian “foodie culture.” Yet, there is none to be found in Melbourne? Melbourne is the foodie capital of Oz!
    This is especially surprising as their production facility is located in Dandenong Victoria, very close to Melbourne.
    They have taken great steps to be allowed to compete with other Australian yogurt companies. For example, see what “Brigitte” says above about “supporting local dairy farmers and creating more local jobs.” They are a friendly competitor.

    Chobani claims to have at least twice as much protein and less sugar than other brands. I for one, would like to choose my own yogurt. Not have brands banned from our shelves. I want to try Chobani.

  6. Viv on February 22nd, 2012 7:15 pm

    Frankly, im glad that chobani is sold in Australia now. I have not yet found an Australian brand of greek yogurt. All i see is greek “style” yogurt which isn’t healthy. Chobani aims to produce authentic greek yogurt and less carbs for the win.