Chobani hopes to bring U.S. Greek yoghurt boom to Australia
One of the U.S.’s leading Greek yoghurt brands, Chobani, has launched its flavoured Greek yogurt range in Woolworths’ stores this week throughout New South Wales.
In August 2011, Australian Food News reported Greek yogurt sales had increased in the U.S. by a staggering 2500 per cent in the last five years. The Chobani brand gained tremendous market share, growing from just 5 per cent in March 2008 to 48 per cent in March 2011.
Chobani’s launch in Australia marks the first international expansion for the brand. Chobani’s CEO and Founder Hamdi Ulukaya said, “We chose Australia as our first international market because we know that Australian consumers are passionate about food, and we hope they’ll love Chobani as much as our American fans do.
“Our goal is to grow the yoghurt category in Australia,” said Mr Ulukaya. “Our launch in NSW is the first step towards bringing Chobani to all of Australia.”
Chobani is distributed in Australia through Bead Foods, a wholly owned subsidiary of Chobani, and will be available in a variety of 170g flavours: Peach (fat free), Blueberry (fat free), Strawberry (fat free), Vanilla (fat free), Mango (98% fat free), Passion Fruit (98% fat free), and Pineapple (98% fat free).