Max Brenner announces hotel partnership across Australia
- July 24, 2012
- Michael Wong
Australia’s original chocolate cafe, Max Brenner, is continuing to spread its unique culture across Australia with a series of marketing partnerships with hotels.
Building on its already strong brand presence, thanks to its 28 Chocolate Bars located throughout the States of New South Wales, Queensland, Victoria and the Australian Capital Territory, Max Brenner has teamed up with a selection of premium hotels to extend its existing marketing platform.
The hotels that currently have special deals with Max Brenner products include: Stamford Hotels & Resorts, Blue Sydney (Taj Hotel) and the Radisson Blu Plaza Hotel. The deals include the use of social media, such as Facebook, for cross-promotions.
“As a brand, we’re very excited to be venturing into the area of brand partnerships. For us, we feel this is a critical next step in evolving our brand and spreading our unique chocolate culture across a variety of consumer audiences” said Yael Kaminski, General Manager, Max Brenner Australia.