McDonalds sales rise 10.5% in Asia-Pacific

Posted by Nicole Eckersley on 11th March 2010

February results for McDonalds showed a 4.8% increase in sales worldwide.  The results included a 10.5% rise in the Asia/Pacific, Middle East and African region, on the back of strong sales in Australia, Japan and China.

Sales for the year to date were up 7.2% in the region, compared to last year’s more sluggish 5.6%.

McDonalds reported that strong demand for core favourites drove the US growth, including an Olympic-themed Chicken McNugget promotion, the Breakfast Dollar Menu and McCafe beverages.  In the Asia-Pacific results, Chinese New Year celebrations contributed, along with strong consumer response to value offerings, premium menu selections and relevant convenience.

ABS results for the restaurant, cafe and catering sectors showed a 3.6% jump on last year’s figures, with the sector weathering the global financial crisis effectively.