One in three European children obese

Posted by Nicole Eckersley on 8th June 2010

A new report by Datamonitor, Kids Nutrition: New Perspectives and Opportunities, suggests that more than one third of European children are overweight or obese, a problem they attribute to rising prosperity.

Europe and America continue to lead the world in childhood obesity levels, but the report suggests that the rest of the world is not far behind. Studies in Australia show that childhood obesity is definitely on the rise, with a 2003 Victorian study showing 26.7% of 7-11 year olds as overweight and 7.9% obese.

“With prosperity increasing globally, there has been an increased propensity for kids to over indulge, leading to the numbers of overweight children rising alarmingly,” states the report.

The research suggests that the changing nature of children’s foods has a large role to play in the problem, in particular sugary carbonated beverages and snackfoods, and the constant availability of new and enticing products.