Kraft Foods Macaroni Cheese donation for food relief charities

Posted by AFN Staff Writers on 21st February 2012

Kraft Foods and its key suppliers have partnered with Foodbank Australia to supply Macaroni Cheese to charities for food relief. Kraft has delivered to Foodbank Australia100, 000 packets of Macaroni Cheese, at an estimated total of $300, 000.

Foodbank Australia relies on food donations from organizations, and provides food relief to over 2, 500 charities and community groups Australia-wide.

Kraft Food Australia’s Managing Director of Grocery, Mr. Darren O’Brien, said that the collaboration with Foodbank would help make an impact in the community.

“Last year we donated the equivalent of 1,800 family meals every day to Australians to help fight hunger and make a positive difference in people’s lives,” Mr. O’Brien said.

“By working with Foodbank and our suppliers, and combining our resources, we have been able to make even more of a difference through this great initiative.”

Foodbank Australia’s CEO, John Webster, said he was pleased with the collaboration and highlighted the importance of donating convenient, easy-to-eat products.

“It’s the original convenience food but apart from being extremely versatile and useful to the welfare agencies, it’s a sentimental favourite – there would hardly be an Aussie without fond memories of Macaroni Cheese,” he said.

Kraft Foods Australia and its suppliers will be formally thanked today at an event held at Foodbank’s Yarraville warehouse.