Heinz launches dairy-free probiotic juice drink in Australia

Posted by AFN Staff Writers on 23rd May 2012

Heinz has introduced a dairy-free probiotic fruit juice drink product to the Australian market, which it claims is the first of its kind in Australia.

Heinz’s Golden Circle Healthy Life ™ Fruit Juice with Probiotic Cultures has been launched in all major supermarkets and selected independent retailers in Queensland, New South Wales and Victoria from this week.

In its product launch material, Heinz said the juice drinks contain no added sugar, artificial colours or flavours.

“They contain the goodness of fruit juice and a unique combination of probiotics – clinically shown to support the body’s natural immune system ensuring daily protection against environmental stresses,” a Heinz spokesperson said.

“Golden Circle Healthy Life™ Fruit Juice also contains twice the recommended amount of Vitamin C per serving.”

Golden Circle Healthy Life™ Fruit Juice is being sold in Breakfast and Apple & Mango flavours and two pack sizes: 1L and 300mL bottles.