ALDI takes on Woolworths and Coles in Christmas advertising campaign

Posted by AFN Staff Writers on 5th December 2012

ALDI supermarket group is ready to jingle a few bells this Christmas, ramping up its festive season advertising campaign with daily gift card giveaways.

The ALDI gift card giveaway promotion follows Woolworths’ scented Christmas advertising, and Coles’ Christmas recipe offerings featuring celebrity chef Curtis Stone.

The trend towards “Australian” marketing has been present in both Coles’ and Woolworths’ Christmas campaigns.  ALDI has released a series its own “Australian Santa” commercials featuring Santa surfing and Santa cooking a barbeque. Each of the advertisements promotes ALDI’s “renowned” special prices on Christmas gift ideas.

ALDI has also stepped the Christmas advertising up a notch by giving away $26,000 in gift cards between now and Christmas. Australian consumers do not need to purchase from ALDI, but simply visiting the ALDI website allows consumers to choose one of the three Santa Clause characters for a chance to win a $50 gift card to spend in store.

ALDI spokesperson Alana Chetner said that ALDI was competing with its rival supermarkets by living up to its reputation of having the lowest prices.

“In addition to their Christmas offering, ALDI has also reduced the price of their half leg ham to $6.99 – making them one of the most competitive retailers in the market,” Ms Chetner said.

ALDI's gift-card giveaway on the ALDI website.