Australian organic industry rebranding update

Posted by AFN Staff Writers on 14th February 2013

Biological Farmers of Australia, or BFA, has announced a name chance to “Australian Organic” this week to embrace all members of the organic industry, which is made up of more than just farmers.

Yesterday a member of the Australian Food News sub-editing team published that Australian Organic would be dropping its iconic “bud” logo. Australian Food News would like to formally apologise for this inaccuracy and has confirmed that the group will be retaining the “bud” logo on its labels.

It should also be clarified that the name-change to Australian Organic was not due to “unattainable biodynamic standards” as mentioned by the sub-editor, but is simply to “better suit the business” which has evolved over the years.

Biological Farmers of Australia was the name originally given to a not-for-profit organisation formed by a group of farmers 25 years ago.  It was initially established to support organic farming before moving into certification.

Chair of the Australian Organic Ltd board, Dr Andrew Monk said that the name change was necessary due to the larger group of people that now comprise the organic industry in Australia.

“Biological Farmers of Australia was a great name that reflected the origins of the company, at a time when organic as a brand was not well understood; however now the company is made up of farmers, manufacturers, wholesalers, retailers and consumers committed to growing organics in Australia,” Dr Monk said.

“We needed a stronger brand that supports the company’s long term goals and clearly says what we are about,” Dr Monk added.

According to Australian Organic, the Australian Certified Organic brand is already well known amongst many Australians, “so it made sense to adopt a similar name for the parent company.”

The name Biological Farmers of Australia will be retained by Australian Organic and used to promote activities around farmer education.

The iconic bud logo will continue to be used by both Australian Organic and BFA.