Muffin Break cuts the cost of soy milk in nationwide campaign
Muffin Break Australia has launched a new campaign that is absorbing the cost of soy milk, typically charged at an additional 60 cents per cup of coffee.
The “no extra charge for soy” campaign was instigated after a Woolcott Research survey, which was commissioned by Muffin Break, found that one in four Australians would switch to soy milk if not for the excess charge.
The research also found that while a quarter of consumers drink soy milk coffee for “trend” reasons, 64 per cent of consumers drink soy milk due to their dietary requirements. Growing numbers of coffee consumers in Australia have dietary concerns that involve dairy including lactose intolerance and milk allergy.
Muffin Break National Brand Manager, John Macphail said that “no extra charge for soy” campaign meant that consumers would not have to pay extra due to dietary needs.
“Some may say the industry-standard soy milk surcharge is justified given the cost of soy in comparison to regular milk, but the undeniably-existent frustration of having no option but to pay more for soy coffee – especially when non-soy milk isn’t an option for health reasons – is just as understandable,” Mr Macphail said.
Coffee currently accounts for 50 per cent of Muffin Break’s total sales and more than 70,000 units of soy-based milk products were sold by Muffin Break in 2012.
Smith’s Chips is now selling ‘Hot Wings’ flavoured chips through Coles supermarkets.
Australian egg producer, Sunny Queen, has officially opened its new “world-first” production facilit...
In June 2016, the Monash Food Innovation Centre (MFIC) transitioned from Mondelez International to M...
Ready-made THR1VE meals are now available at Woolworths Metro stores.
In an average four week period, 67.5% of the Australian population aged 18 and over consume at leas...
The Coffee Club has overhauled its menu with help from celebrity chef, Justine Schofield.
Baskin-Robbins is selling a special flavoured ice cream for Halloween; Chocolate Trick ‘n Treats.
An IGA exclusive range has won ‘Ready Meal of the Year’ at the 2017 National Food & Beverage Industr...