Simplot unveils new Birds Eye steamed rice

Posted by AFN Staff Writers on 3rd June 2013

Food manufacturer Simplot has announced the launch of a new steamed rice product in their Birds Eye Steam Fresh range, Birds Eye Steam Fresh Rice.

Simplot says the new product is “an Australian market first” and combines snap frozen vegetables with flavoured rice in a one serve portion. The new range comes in two flavours: ‘Rice with Meditteranean Vegetables’ and ‘Seasoned Rice with Peas and Spinach’.

Steam Fresh Rice offers a selection of prepared recipes made from long grain rice, vegetables, herbs, spices. Simplot says the range contains “no artificial colours, flavours or preservatives”.

The product is stored in the freezer, but cooks in two and a half minutes.

“The Birds Eye Steam Fresh Rice product is an exciting extension to our already successful Steam Fresh range,” said Tara Lordsmith, Simplot General Manager Marketing. “The range has already demonstrated strong sales in the UK, and we are looking forward to creating a similar opportunity for growth in frozen vegetables for the freezer,” she said.

The Birds Eye Stream Fresh Rice range is available in 400g (2 x 200g servings). It is currently available in the freezer section in Woolworths and independent supermarkets, and will be available in Coles from late June 2013.

Birds Eye Steam Fresh Rice new flavours