Vitasoy launches iced coffee

Posted by AFN Staff Writers on 4th June 2014
Vitasoy has launched a Soy Milky Iced Coffee product

Soy milk brand Vitasoy has launched Soy Milky Iced Coffee, which it said was a response to consumer demand for a “non-dairy, lactose free iced coffee”.

“We asked our fans what flavour soymilk Vitasoy should develop next and iced coffee was a clear winner,” said Beth Roberts, Senior Brand Manager, Vitasoy.

“Non-dairy drinkers and people who like to incorporate soy into their milk repertoire can now enjoy iced coffee, which has previously been limited to dairy milk based products,” Ms Roberts said.

Vitasoy said its Soy Milky Iced Coffee is “made with real coffee” and “free from artificial colours, flavours and preservatives”. The Company said the milk “contains less than 2 per cent fat and naturally contains high quality protein”.

Vitasoy Australia is a leading plant milk manufacturer in Australia, producing Soymilk, Ricemilk, Oatmilk and liquid breakfasts. Vitasoy Australia was established as a joint venture between Vitasoy International Holdings Ltd and Lion Dairy and Drinks in 2001. Vitasoy has a production site in Wodonga, Victoria.

Since announcing the launch of Soy Milky Iced Coffee in a one litre pack, Vitasoy said its Facebook page had been “bombarded” with “messages of delight from fans”. Fans have also requested a ready-to-drink 600ml version, which the Company said it will investigate.

“Vitasoy has a highly engaged community of Facebook fans who provide us with insights into how we can build our product range to better suit their needs,” said Ms Roberts. “With this latest launch, our fans can be reassured that we listen and take on board their comments,” she said.