New powdered energy drink launched in Australia

Reize, the first powdered energy drink, sold in 4g sachets, has launched in Australia and New Zealand.
Reize (pronounced ‘rise’) said the powdered energy drink has been popular with extreme sportspeople such as expert rock climbers, world-class snowboarders, big wave surfers, endurance athletes, base jumpers, pro BMX riders and motorcross champions. The Company has now launched the powder on the open market in Australia.
The powder is only available online at the Reize website, with free delivery across Australia and $1 delivery in NZ.
The Company said the product was already generating a lot of attention on social media with nearly 8,000 likes on facebook and a healthy following on instagram and snapchat.
Prices start from a single box of 6 sachets at just $7.95, or around $1.30 per serve, but Reize said the product is cheaper the more boxes a consumer buys.
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