Pizza Hut expands in Australia with ex-Eagle Boys sites
The first of a series of Eagle Boys restaurants re-opening as Pizza Hut stores has began trading in Sydney.
Pizza Hut plans to re-open more than 50 ex-Eagle Boys sites as Pizza Hut stores after Eagle Boys went into voluntary administration in July 2016.
After acquiring Eagle Boys, Pizza Hut announced its plans to soon have over 300 stores across Australia, and a strategy to challenge the highly successful Domino’s.
Pizza Hut Australia itself has gone through significant changes in 2016 after its master franchise was acquired by private equity firm, Allegro.
Over the past few years, Domino’s has been the big winner dominating Australia’s pizza chain business. Roy Morgan Research reported in August 2016 that Domino’s average monthly customer visitation rate increased from 1.8 million in 2012 to 2.3 million in 2016.
In comparison, Eagle Boys experienced a 61 per cent drop in its visitation rate across this period, falling from 852, 000 visits per average four weeks in 2012, to only 336, 000 in 2016.
Pizza Hut also saw a 25 per cent visitation rate decline, dropping from 1 million to 745, 000 during the same period.
During its time at the front of the pizza chain pack, Domino’s has heavily invested in innovation and technology to make ordering pizza a quick, easy and appealing process.
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