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Woolies’ Mount Franklin decision represents distinct shift in supermarket strategy

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Woolworths’ decision to decrease the amount of Coca-Cola Amatil’s Mount Franklin water it stocks signals a distinct shift in supermarket strategy away from big brands to private-label products says...

UK’s Fever-Tree enters Australian supermarkets

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Premium UK beverage brand, Fever-Tree, is now selling its mixers through Woolworths supermarkets. Fever-Tree was established in 2005 by Charles Rolls and Tim Warrillow. Prior to launching the brand, Rolls...

Coca-Cola Amatil defends Coke No Sugar

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Beverage bottler, Coca-Cola Amatil, has defended Coke No Sugar after Woolworths decided not to start stocking the beverage immediately. Last week Woolworths said it would not stock the new sugar-free version...

Frucor sneaks into most complained about ads list for first half of 2017

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A Frucor Suntory advertising campaign has made it into the Advertising Standards’ most complained about ads list for the first half of the 2017 calendar year. Listed as the tenth most complained about...

Sugar tax will not punish disadvantaged Australians says Deakin research

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Disadvantaged groups would not be unfairly punished if a sugar tax was applied to drinks sold in Australia says a new study by Deakin University’s Global Obesity Centre. Deakin researchers found that...

Frucor Beverages changes its name

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Frucor Beverages Australia has announced a company name change. Effective immediately, Frucor Beverages will now be called Frucor Suntory, reflecting that it is owned by Japanese beverage giant, Suntory. Suntory...

Diageo acquires George Clooney’s tequila brand

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British beverage giant, Diageo, has acquired George Clooney’s tequila range, Casamigos. Casamigos was first launched in 2013 and was created by the famous actor and former model, Randy Gerber. Diageo...

Australian supermarkets making most of kombucha trend

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Both Woolworths and IGA supermarkets are making the most of Australia’s increasing interest in fermented kombucha tea. Metcash, supplier to IGA supermarkets, has committed to selling 13 different flavours...

Aussie farmers reduce waste with carrot vodka

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Two Australian women on a mission to reduce food waste have launched a new vodka made using carrots. The pair behind the drink, Gen Windley and Alice Gorman, came up with the idea knowing that carrots...

Lion encourages Australians to drink more milk

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Lion Dairy and Drinks has launched a new marketing campaign encouraging Australians to drink milk again. According to Lion, nine out of 10 Australians are not consuming enough dairy. Three in five say...