Sanitarium launches UP&GO Oats2Go

Posted by AFN Staff Writers on 15th October 2014
Sanitarium launches UP&GO Oats2Go
Sanitarium launches UP&GO Oats2Go

Breakfast food manufacturer Sanitarium Health and Wellbeing (Sanitarium) has launched a new liquid breakfast called Oats2Go in Australia.

Sanitarium said the Oats2Go product, which is part of its UP&GO range, “is the only liquid breakfast on the market to contain a source of real wholegrain oats”. Sanitarium said the product also “has the protein, energy and fibre of a bowl of oats and skim milk”, and is “high in fibre as well as protein”, is “99 per cent fat free, and low GI”

Daniel Derrick, General Manager Marketing – Sanitarium Australia, said Oats2Go was an “exciting new addition” to the UP&GO family and a great option for mornings when there was not time for a sit down breakfast.

“Mornings are mayhem for a lot of households and research indicates our lives are getting even busier, with the average person allocating less than 10 minutes for breakfast on a typical weekday, and a third spending five minutes or less,” Mr Derrick said. “Add to this the prevalence of breakfast-skipping, and it’s clear that convenient and nutritious new solutions are a must,” he said.

“Sanitarium is committed to the health and wellbeing of all Australians, so we’ve developed Oats2Go with great tasting wholegrain oats to ensure busy Aussies can still get a great start in the morning, and make the most out of every day,” Mr Derrick said.

Michelle Reid, Accredited Practising Dietitian and Nutritionist at Sanitarium, said Oats2Go “provides 50 per cent of the Recommended Dietary Intake (RDI) for calcium”.

“Nearly two thirds of Australians are skipping breakfast with as many as one in five, or more than three million people, skipping breakfast most days of the week,” Ms Reid said.

“On days when time just gets away, Oats2Go is a brilliant option as it contains 10 essential vitamins and minerals,” Ms Reid said. “It’s high in B vitamins to help release the energy needed to kickstart your day, as part of a balanced diet rich in vitamins B1, B2, and B3,” she said.

“Unique in its category, Oats2Go is also a source of wholegrain oats,” Ms Reid said. “Wholegrains contain all three components of the grain and Sanitarium is currently the only brand to overcome the challenge of being able to deliver a source of wholegrains in a liquid breakfast,” she said.

Sanitarium said Oats 2Go “does not contain artificial colours or added preservatives”, and is available in three flavours – Creamy Vanilla, Cocoa, and Banana & Honey. It can be found in Woolworths and Coles supermarkets, as well as other major retailers for RRP $4.99 for a pack of three.