Coopers spearheads renewed Home-brewing push with classic flavour extracts
Coopers is reviving its push into home brewing, launching a new DIY brewing extract for the Christmas period.
This move coincides with the growth of sales of brewing kits by Australian supermarkets and a recent media report that global brewery conglomerate AB InBev ( owner of SAB Miller which owns leading competing brands such as Fosters ) has expanded its investments in homebrewing assets over the past year.
Coopers’ release of its ‘Golden Crown Lager’ Extract is a part of the wider launch of the Thomas Cooper’s Selection range of extracts.
The new campaign celebrates Gold Crown Lager, the first lager made by Coopers in 1968, which was a delicate, less sweet beer of the Dortmunder style and created a new market for Coopers when it was introduced.
Marketing Manager at Coopers, Brewing Products, Mr Scott Harris, said the new Golden Crown Lager extract makes a classic lager with deep golden hues and a firm malty body.
“It’s refreshingly bitter with a lingering fruity aroma, crowned by a tight compact head,” he said.
“It’s recommended to be brewed with Coopers Light Dry Malt and Coopers carbonation drops,” Harris stated.
Coopers now sells a total of 20 DIY Brewing Extracts as well as a range of brewing accessories.
The Coopers Golden Crown Larger extract can be purchased online or through home brew supply stores. A 1.7kg packet of the extract can be purchased for AUD $19.95.
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