Coca-Cola South Pacific has changed the formulation of its Lift lemon flavoured soft drink. The beverage has also been given a new name, ‘Lift Hard Hitting Lemon’, with Coke saying it helps communicate...

Coca-Cola South Pacific has launched its 2016 Rio Olympics marketing campaign. Titled ‘#ThatsGold’, the campaign encourages consumers to celebrate and share their own personal ‘gold medal winning...

Coca-Cola South Pacific has launched its Powerade 2016 Rio Olympics marketing campaign. Powerade first debuted at the 1992 Barcelona Olympics and has a 24 year cross-promotional relationship with the Olympic...

Canstar Blue has conducted a survey to discover what top 20 supermarket sold brands Australians say they cannot do without. Despite the growing trend of buying private label, the Canstar Blue study found...

Coca-Cola South Pacific is now selling a new flavour of Fanta in Australia, ‘Strawberry Sherbet Fizz’. The drink is described as fruity with “extra tingles”. It will only be sold for one year. A...

Coca-Cola and Pepsi Co. have revealed some of their respective plans for global market dominance in 2016.   Coca-Cola has kicked off 2016 with a new global marketing campaign called “Taste that...

Coca-Cola South Pacific has launched two new products in Australia, ‘Powerade Sports Drops’ and ‘Pump Drops’.   Both products come in small containers which dispense drops of either Powerade...

Consumer advocacy group CHOICE today released their 10th annual CHOICE Shonky Awards, highlighting dishonest products and companies “taking advantage of Australian consumers”.   Among the 2015...

Subway has launched a new marketing campaign which positions its food as ‘fuel’ for Australians who want to get the most out of life.     The “East Well Go…” campaign has been created externally...

Coca-Cola South Pacific has announced its 450ml bottles will be reducing in size to 390ml. Coke says its customers want smaller-serving sizes.   The move comes after the successful launch of the...