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Coca-Cola Australia launches POWERADE Active Water: A new sports drink innovation for sugar free hydration

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Coca-Cola Australia has announced the launch of a new product in the sports drink category, POWERADE Active Water. Scientifically formulated withPOWERADE’s ION4 electrolyte system, the latest innovation...

Pump to partner with AFL again in 2018 season

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Pump Water will continue its partnership with the AFL signing on as the official water of the league for its 2018 season. Pump’s 2018 partnership will include a marketing campaign called ‘Pump up your...

Australian Open attracts criticism for selling water from China

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The Australian Open has attracted criticism for selling bottle water imported from China. With the international tennis event beginning in Melbourne early this week, spectators have taken to social media...

Changing Chinese consumers driving demand for bottled water

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A growing interest in high-quality water and health-conscious beverages will ensure China retains its status as the world’s largest bottled water market data company new research has found. Data and...

Pump now selling new electrolyte water

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A variety of Pump water containing electrolytes from coconut water is now available in Australia. The new ‘Pump+ natural electrolytes’ consists of spring water, electrolytes from coconut water and...

Young Aussie entrepreneur finds gap in market for protein water

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A young Australian entrepreneur has won retailer support for his innovative new beverage. Some of Australia’s biggest retailers are being stocked with the new product, BODIE’z Protein Water. ‘BODIE’z...

Gatorade enters water category with new electrolyte drink

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Gatorade is entering into the water category, now selling a sugar-free flavoured electrolyte water. The drink has been named G Active and Gatorade says it is a solution for customers looking for healthier...

Wesfarmers in hot water over bottled water advert

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Wesfarmers’ Target has received heavy criticism in the wake of Cyclone Debbie in Queensland over an in-store sign stating a slab of 24 bottles of water would cost $72. An outpour of social media complaints...

Coke’s Pump Water locks in AFL sponsorship

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Coca-Cola South Pacific’s Pump has been announced as the official water of the Australian Football League (AFL). The deal has taken place despite the news that a competitor, PepsiCo’s Gatorade, has...

Pepsi Co launches new premium water

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The US arm of Pepsi Co has launched a new premium bottled water brand designed to serve “as a source of inspiration, as well as a hydration”. ‘LIFEWTR’ is purified water, pH balanced with electrolytes....